Branding
What Your Brand Says About You
Your company’s identity is not only its personality but the company’s reason for being. Your brand makes your company identifiable and different from the rest. Often this incorporates a new logo, or updating an existing logo, so that it is clean, understandable and represents the spirit and purpose for which you built your business.
When developing a logo and slogan, understanding your target audience and competitors is critical. The focus of the business and its personality are factors. Occasionally, a business name modification is also in order. Walmart dropped the dash from the middle of its name to match its growing online presence. Kentucky Fried Chicken changed to KFC to de-emphasize fried food in a health conscience market. Tesla dropped “Motors” from its name as it expanded into, well just about everything including space travel.
You have the ultimate influence on the look and feel of your brand. We investigate your insight to see how that vision can be applied.
Our job is to ensure your brand is fresh and relevant to your industry and target audience. We ensure your branding materials are applied correctly and consistently. Social listening is an optional service to help companies understand their brand’s perception and make appropriate adjustments.
"Think of Your Brand as Identifying Your Story."
Getting to Know All About You
When we get to know you on a branding mission, we’ll explore together what makes your company unique, what you do really well and what you stand for.
How do we translate that into being recognizable? We’ll aim for memorable yet simple. Branding is key to making your business visible and remembered by your intended audience.
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