Digital Marketing
Apply Muliple Marketing Channels!
We design a digital marketing strategy that reaches your target market while determining the best channels to do so.
Meanwhile, you don’t have to worry about keeping up on the latest tools, trends and techno speak.
Some examples include:
Email campaigns and e-newsletters. This includes list management, segmentation and automation, and delivery on a consistent basis.
Paid digital media. We offer Google AdWords, social media advertising and display advertising. We can advise you on media buys, including an honest evaluation of the myriad of marketing appeals you will receive from other companies. Some are great- some are a total scam.
Earned Media. This includes SEO, planned multi-element campaigns and social media marketing to increase your organic reach with customers.
There are also ideas that may work for certain industries. Placing content on industry related websites and e-newsletters is one way. These can be feature stories or ads (sometimes both). If your business would benefit from an ongoing series of videos, a greater investment in a custom YouTube channel might be in order. There are also special places for radio (much which is online now) or podcasts, and influencer marketing.
"Today's Digital Marketing is About Building Relationships"
All companies benefit from online reputation management. This could range from digital methods to keep in touch with customers to monitoring and appropriately responding to review sites. This relationship building maintains a positive brand reputation.
This is just a brief overview of digital marketing services. Your plan will be custom tailored to your needs, industry and budget.
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AI and Machine Learning at Your Service! Chatbots are getting more human-like and affordable for various business functions.
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One of your highest marketing costs is often customer acquisition. Once you already have that customer, there are some very